BACK TO SCHOOL '26
A Bag for Every Kid. STATE's biggest collection of the year.
Concept and Direction
Developed the concept and creative direction
for the campaign.
Messaging and Look/Feel
Created the campaign's visual and messaging guidelines.
On-Set Direction
Directed the 2 day shoot: talent, styling, hmu, props, and crew.
Rollout
Rolled the campaign out across every touchpoint: social, email, print, and web.
Meet the STATE Class of 2026
When we design our Back to School collection, we don’t start with a theme, we start with the kid.
Every bag is designed with a specific child in mind: their obsessions, their personality, the thing they could talk about forever.
We have the privilege of designing for the most unique, most imaginative, most full of life people on this earth: kids. Each bag in this collection is built with that in mind, as fun, as bold, and as one-of-a-kind as the kid carrying it.
The result is a collection where every kid can find a backpack that is unmistakably theirs.
THE CLASS OF 2026
Each kid has their own story — tap to meet them.
