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SPRING/SUMMER '26
An adventure with @salomeandrea and her girls, into a world where bags pack themselves and disco balls grow on trees.
Concept and Direction
Developed the concept and creative direction
for the campaign.
Messaging and Look/Feel
Created the campaign's visual and messaging guidelines.
On-Set Direction
Directed the shoot on location: talent, styling, hmu, props, and crew.
Rollout
Rolled the campaign out across every touchpoint: social, email, print, and web.
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